Cookie Policy

WHY AND FOR WHOM?

Uptrend™️ ("Uptrend™️", "we", "us", "our") uses cookies and other tracking technologies ("Cookies") to enhance your user experience.

This Cookie Policy ("Policy") describes Uptrend™️'s use of Cookies by explaining what Cookies are, how we use them, and how you can control the use of Cookies when you use www.upptrend.com ("Website").

For more information on how we process your personal data in connection with Cookies, see our privacy policy.

WHAT ARE COOKIES?

A Cookie is a text file sent from the Website and stored on your computer, mobile phone, or other device used to visit the Website.

Cookies help us recognize your device the next time you visit the Website, provide certain necessary features, and document user behaviors on the Website.

How long is the cookie stored?

There are two different types of Cookies: Session Cookies and Persistent Cookies.

Session Cookies are deleted from your device when you close your browser (e.g., Internet Explorer, Safari, or Google Chrome).

Persistent Cookies remain on your device after you close the browser. They last as long as specified in the Cookie or until you delete them.

UPTREND™️'S USE OF COOKIES

We use the following types of Cookies:

Necessary

These make our services secure and function as they should, such as secure login. They cannot be turned off.

Vendor Domain Cookies Type
Uptrend™️ upptrend.com cartId, cartHash, freeShippingShown, lastVisit, checkoutStep, firstProductAddShown, siteWideNotification, purchases, categoryVisits, accessToken, refreshToken 1st Party
Findify upptrend.com _findify_uniq, _findify_visit, __storejs_expire_mixin, __findify_visit, __storejs_expire_mixin__findify_uniq 1st Party
Flowbox upptrend.com _flbx, _flowbox 1st Party
Google Optimize upptrend.com _gaexp 1st Party
Segment upptrend.com ajs_anonymous_id, ajs_user_id 1st Party
Wistia upptrend.com wistia-video-progress-*, wistia 1st Party
Zopim upptrend.com __zlcmid, __zlcstore, ZD-arturos, ZD-store, ZD-buid, ZD-suid 1st Party

Personalization

These cookies provide us with statistics on how the shop is used and are analyzed to optimize and improve the shop. The information includes how visitors navigate the shop.

Vendor Domain Cookies Type
Emarsys upptrend.com scarab.mayAdd, scarab.profile, scarab.visitor 1st Party

Analysis

These cookies provide us with statistics on how the shop is used and are analyzed to optimize and improve the shop. The information includes how visitors navigate the shop.

Vendor Domain Cookies Type
Google Analytics, Google Ads upptrend.com _ga, _gat_UA-*, _gid 1st Party
Hotjar upptrend.com _hjAbsoluteSessionInProgress, _hjFirstSeen, _hjid, _hjIncludedInSessionSample, _hjTLDTest 1st Party

Marketing

These allow us and our partners to tailor advertisements to you based on how you use our shop.

Vendor Domain Cookies Type
Google Analytics, Google Ads upptrend.com _ga, _gat_UA-*, _gid 1st Party
Google Adsense upptrend.com _gcl_au 1st Party
Facebook Ads upptrend.com _fbp 1st Party
Bing Ads sc-static.net, upptrend.com _uetsid, _uetvid, MUID, _uetvid_exp 1st and 3rd Party
Snapchat bing.com, upptrend.com _scid, X-AB 1st and 3rd Party
Google Ads google.com, google.se APISID, APISID, CONSENT, HSID, HSID, NID, NID, SAPISID, SAPISID, SID, SID, SIDCC, SSID, SSID, __Secure-3PAPISID, __Secure-3PSID, __Secure-3PSIDCC 3rd Party
Google DoubleClick doubleclick.net IDE 3rd Party
Delta Projects de17a.com guid, guid2 3rd Party
Criteo criteo.com uid 3rd Party
Adtraction adtraction.com _ga, _gid 3rd Party

Third-party Cookies

The Cookie is set by another party than us when you visit the Website.

Uptrend™️ only uses trusted third parties. Third-party Cookies are used, for example, to understand our users' needs and to get information on how effective our marketing is. Third-party Cookies may sometimes be used on websites other than the Website. Information collected by these third parties cannot identify your name, contact details, or other personal data unless you choose to provide it. We have no way to provide detailed information about these and therefore refer to their respective policies.

You can see our third-party Cookies above.

MANAGING COOKIES

When you visit the Website for the first time, we ask you to consent to the use of non-essential cookies. You can withdraw your consent at any time. If you no longer wish to store the Cookies you have consented to, you can use your browser settings to accept, deny, and delete Cookies (usually found under "Help," "Tools," or "Edit"). Note that you may not be able to use all features on the Website if you choose to deny Cookies.

CHANGES TO THIS POLICY

We reserve the right to make changes to this Policy. In cases where the change affects our obligations or your rights, we will inform you of the changes in advance so that you have the opportunity to consider the updated policy.

CONTACT

We have appointed a Data Protection Officer who can answer questions about Cookies and other questions about how we process your personal data. You can contact our Data Protection Officer at info@upptrend.com.